Recap: IGNITE Rebrand Information Session
by Neetika Chohan | October 18, 2016

If you missed IGNITE’s recent information session regarding the rebrand process, don’t stress!

We’ve got the scoop on executive responses, student feedback and all major highlights. Students can also view the recorded live stream on our Facebook page.

IGNITE Student Executives at the brand information session.

The info session began smoothly with Ahmed Tahir, IGNITE President, explaining the necessity of the rebrand, emphasizing the “awareness that we exist as a separate entity from Humber, here to empower students.” Surprisingly, research from the last few years indicated that many students were not aware that a student union even existed on campus, not to mention, that it was a separate entity from Humber College that advocated on behalf of all students.

Tahir continued by revealing that the former name, Humber Students’ Federation appeared unrelatable to Guelph-Humber students, resulting in poor participation from GH students in the past. However, with the recent unveiling of the new name, forty-one GH students have applied for student representative positions, a number previously never achieved. Ammar Abdul-Raheem, VP Student Life-North/Guelph-Humber says, “IGNITE is all about student success and making the student experience a better one. Rebranding is about uniting students from Humber College and Guelph-Humber under an inclusive name that better aligns with the goals of improving student welfare.”

One source of confusion that was brought up was the cost for the rebrand. To clarify, a $400,000 budget was approved by the Board of Directors for this project, with just over $116,000 used, to date. Tahir explained that a categorized list of expenses would be released this month at the Special Meeting of the Members. However, for an idea of some cost allocation, students can check out IGNITE’s Rebrand FAQ’s page.

IGNITE was happy to have the opportunity to address students’ concerns. Student feedback is always welcome, however the executive team had to redirect the conversation back to the topic at hand (the rebrand) on several occasions. Although the discussion was often heated, it was phenomenal to see so many students interested and engaged in their student organization.

Humber Student Executives being questioned by students at Rebrand Information Session.

The rebrand is an exciting topic for many students, and IGNITE hopes these important conversations can continue throughout the year. Overall, the information session was successful, with an energetic crowd of students who were very engaged in the discussion.

If you have any questions or concerns regarding the rebrand or any other issues you can contact IGNITE.